Here’s a fun stop-motion jigsaw-puzzle promotion for Seltzertopia, asking the question: Why is seltzer sweeping the nation?

Here’s a little background: I discovered this amazing Massachusetts-based puzzle company called Nervous System. They user computer design to make original, fascinatingly complex and intricate jigsaw puzzles. Then I learned you can get them custom made with your own images – and even in your own designed shapes!

So I made this image based on a Hungarian fountain, in the shape of a giant siphon, a monument to the inventor of the seltzer machine in the center of the town of his birth. I then added the Seltzertopia logo and – Voila!

I love how it came out – and loved taking it apart for the video.