After two years taking my original SeltzertopiaLive! book tour presentation on the road, it’s time for something totally new. And I will be premiering it online in partnership with the New York Adventure Club on Thursday, Sept 24, from 1 PM – 2:30 PM EST. It’s all about that special bond between New York City and seltzer. I’d like to think of it as a love story.
So please register now and spread the word. Below are a few images to tease just a little of what to expect. Register to attend here.
But first, the full promotional language:
Throughout history, seltzer’s fizzy flavor has attracted a loyal and passionate following that often defies logic. Fast forward to today, and seltzer is more popular than ever before — a true testament to the growing desires, and cultural expectations, for a bubbly drinking experience. But how exactly did such an ordinary drink become so extraordinary? This is the story of seltzer and the (profoundly delicious) impact it’s had on New York, America, and the world.
Join New York Adventure Club as we take a deep dive into the untold story of seltzer, and how this unassuming drink has come to embody everything from personal health to self-identity.
Led by seltzer expert and author Barry Joseph, who penned his award-winning book Seltzertopia after 14 years of research, this highly interactive online presentation about the beloved fizzy beverage will include::
- The origin story of seltzer and the true meaning behind its name
- Seltzer’s cultural transformation from medicine for the elite to refreshment for the masses — and the crucial role played by seltzer men and women in the process
- The people and places related to seltzer & New York City, including seltzer industry magnate William B. Keller, a soda fountain shaped mortuary in Green-Wood Cemetery, and how an egg cream held off a notorious gangster
- How Original New York Seltzer was neither original, nor from New York, but paved the way for flavored seltzer like LaCroix and hard seltzer like White Claw
- The rise, fall, and recent resurgence of the seltzer industry, and a conversation about Brooklyn Seltzer Boys, a fourth-generation family-owned business that is the last remaining seltzer factory in New York City
- The 101 on how to mix an egg cream from home according to Mel Brooks — follow along by gathering the drink’s three ingredients (seltzer, chocolate syrup, and milk)
Afterward, we’ll have a Q&A with Barry — any and all questions about seltzer are welcomed and encouraged!
Can’t make it live? Don’t worry, you’ll have access to the full replay for one week!
