4 cans of seltzer

During the pandemic I heard from a number of entrepreneurial individuals in different countries outside the U.S. seeking advice on launching new lines of seltzer drinks. I always wish them well but never know who is going to make it out of the gate. I was excited to see thisRead More →

Why is seltzer having a moment? And where did seltzer come from? These questions and more are addressed in this great new journalistic video about seltzer (and great NOT just because I am featured in it, and helped them with their history, graphs, and image/video research). It is presented withRead More →

Last week, after my brief but illustrious appearance on NPR’s All Things Considered, I found a lovely message waiting for me on Twitter: Now, if anyone knows me, they know my seltzer flavor of choice is… none. I make my own, with my old trusty Sodastream, and drink it straight.Read More →

If you haven’t heard, there’s a new exhibit, by a San Francisco street artist who goes by the name fnnch, dedicated to paintings, ala Warhol, of cans of LaCroix seltzer. I CAN’t even. #fnnch #stencil #layers #greycocktails #fridaywiththeboys #andamiyra #nofilter A post shared by James P-N (@jamespn) on Jul 18,Read More →

As on-going research for my book, I track seltzer in the news. Who is drinking it? What are they drinking? Why, and with whom? The trends and highlights I observed I now package for you, my crew of seltzer lovers, as 2016: The Year in Seltzer. SELTZER IS STILL HOT (ANDRead More →

I was in Pittsburgh for a work conference and took some time to call up John Seekings, the central figure throughout my seltzer book, to both meet him in person for the first time AND visit his seltzer works. It was a beautiful, hot summer day and I arrived atRead More →

I just got off the phone interviewing Randy Miller, who at 17 – not yet out of high school – launched a new beverage company with his dad: Original New York Seltzer. The brand played a big role in making seltzer hip in the 80s and introducing the idea of Read More →