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http://www.seltzertopia.com/wp-content/uploads/2018/05/JBCSeltzertopiaPitch.mp3Podcast: Play in new window | DownloadI will never forgot this evening’s Seltzertopia pitch (which I mentioned yesterday). It was WILD. There are going to be many pitches ahead for me – at the New York Book Expo, to the press, and more – but I have a feeling tonightRead More →
May is industry promotion time! These are my first opportunities to line up speaking gigs around the country, entice earlier reviewers, attract book stores, and more. And it all begins tomorrow, with one wild event, to be followed in two weeks by something massive. Tomorrow is my pitch for theRead More →
Here’s my first stab at a Seltzertopia t-shirt. What do you think? My next stab will make the logo smaller, by about 70%, and I’ll re-purpose the siphonscape (to make it a little less phallic). My wife also recommended I pull up the siphonscape so I can tuck the shirtRead More →
Look what just arrived in my mailbox today! (Spoiler: the uncorrected advance copy of Seltzertopia!!!) So exciting. Makes it feel so real. And as I type this my nine year old daughter is reading it, for the first time. I guess this thing is really happening…Read More →
An ARC is a free copy of a new book given by a publisher to booksellers, librarians, journalists, and others before the book is printed for mass distribution. Well, the ARC for Seltzertopia has gone to print! As a result, I can now share with you the ARC cover (below),Read More →
A few weeks ago I made my second trip out to Berhman House, in New Jersey, to meet with my publishers. These are always exciting trips for me, as we pack as much as in as we can, as we so rarely get to work together in person (it’s allRead More →
So, “Where’re we at with Seltzertopia, the book?” you might be wondering. Well, when I’m not on Facebook fielding press requests from NPR, I’m hard at work with my editor, Dena, trying to find the right structure for the book. What will make Seltzertopia not just original but stand theRead More →
It has been around four months since David Behrman, from Behrman House, contacted me with interest in becoming the publisher of Seltzertopia (after a cold call proposal I sent last February), telling me that my “manuscript brought smiles to the faces of our whole Editorial team”. It has been quiteRead More →
Get ready! In the fall of 2018, Seltzertopia: The Effervescent Age will finally hit the shelves. After more than a decade and a half of original research, delving into texts both ancient and digital, resources human and imbibed, Seltzertopia covers the more than 200 year history of seltzer manufacturing, byRead More →
As on-going research for my book, I track seltzer in the news. Who is drinking it? What are they drinking? Why, and with whom? The trends and highlights I observed I now package for you, my crew of seltzer lovers, as 2016: The Year in Seltzer. SELTZER IS STILL HOT (ANDRead More →