Am I making a mistake? After 14-years working on Seltzertopia, it’s now out of my hands. The final text has been sent to the printer. Until it comes back (it comes out in October) and I start giving public presentations, I’ve found my creativity bug itching to keep being creativeRead More →
Every few days since the New York Book Expo I’ve been contacted by a different institution who wants to invite me to speak to their audience on the topic of seltzer once the book comes out this fall. I can’t begin to explain the satisfaction that brings me, after workingRead More →
Alison Griswold published her scoop today on Quartz, “Amazon is getting ready to crush LaCroix” highlighting recent moves from Amazon’s new ownership of Whole Foods to enter the national “sparkling water” scene. I was delighted to hear from Alison, and asked to weigh in. Here’s an excerpt: … The dealRead More →
Today Berhman House, my publisher, hosted a book signing for me today, with the ARC (Advanced Reader Copy), at the NYC Book Expo. It was fantastic. The Javits Center was filled with people who loved books – very exciting (but also a bit sad – I hear it was twiceRead More →
Wow! It’s amazing to see my book listed on Amazon, even if only in pre-order. But it’s a promise – a promise that it is coming. 14 years ago I began this crazy project, with more belief that it was interesting to me than in the possibility I would everRead More →
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http://www.seltzertopia.com/wp-content/uploads/2018/05/JBCSeltzertopiaPitch.mp3Podcast: Play in new window | DownloadI will never forgot this evening’s Seltzertopia pitch (which I mentioned yesterday). It was WILD. There are going to be many pitches ahead for me – at the New York Book Expo, to the press, and more – but I have a feeling tonightRead More →
May is industry promotion time! These are my first opportunities to line up speaking gigs around the country, entice earlier reviewers, attract book stores, and more. And it all begins tomorrow, with one wild event, to be followed in two weeks by something massive. Tomorrow is my pitch for theRead More →
Here’s my first stab at a Seltzertopia t-shirt. What do you think? My next stab will make the logo smaller, by about 70%, and I’ll re-purpose the siphonscape (to make it a little less phallic). My wife also recommended I pull up the siphonscape so I can tuck the shirtRead More →
Boston Magazine’s new “The Plot to Destroy Your Favorite Seltzer” is fantastic long-form piece on seltzer today and the history of Spindrift, with some quotes from little-old-me.Read More →
Look what just arrived in my mailbox today! (Spoiler: the uncorrected advance copy of Seltzertopia!!!) So exciting. Makes it feel so real. And as I type this my nine year old daughter is reading it, for the first time. I guess this thing is really happening…Read More →