A few weeks ago I was contacted by an upstate New York reporter who wanted to localize the story on the rise of hard seltzer. I got to do my usual thing – be the seltzer expert – and you can watch or read it below. SYRACUSE, N.Y. (NCC News)Read More →
When the pandemic hit, I figured after two good years it was time to pack up my road show for my book, Seltzertopia. I thought my book tour would finally go flat. Boy, was I wrong. Yes, during the past year I gave a number of online presentations – andRead More →
During the pandemic I heard from a number of entrepreneurial individuals in different countries outside the U.S. seeking advice on launching new lines of seltzer drinks. I always wish them well but never know who is going to make it out of the gate. I was excited to see thisRead More →
Seltzertopia was extensively quoted in a recent article in Smithsonian Magazine. Entitled, “The Intoxicating History of the Canned Cocktail,” it focuses on how “since the 1890s, the premade cocktail has flip-flopped from novelty item to kitschy commodity—but the pandemic has sales surging.” The journalist, Liza Weisstuch, focused on one ofRead More →
Over the past few months I’ve been trying different things with SeltzertopiaLive! online. Last September I created a completely new seltzer talk for the New York Adventure Club, with no overlap with my standard SeltzertopiaLive! It focuses on weaving together the history of NYC with that of seltzer. It wasRead More →
Outschool is an interesting new learning community where learning brokers (e.g. parents) can find what they want for their kids to learn online, from live educators, while anyone who wants to call themselves an educator can propose whatever they like and see if it plays in the marketplace. I decidedRead More →
After two years taking my original SeltzertopiaLive! book tour presentation on the road, it’s time for something totally new. And I will be premiering it online in partnership with the New York Adventure Club on Thursday, Sept 24, from 1 PM – 2:30 PM EST. It’s all about that specialRead More →
Tonight was my second webinar of “The Untold Story of Seltzer” for the New York Adventure Club. And I am LIKING it. I still wish I could see everyone’s faces, but I can still feel the connection – through the polls, questions, and chats – and then use that energyRead More →
In March I was contacted by a reporter, Yitzchok Shteirman, who writes within the Jewish Orthodox press. I know this community loves seltzer, and has a strong affinity for it, so I’ve been surprised that they hadn’t discovered the book until now. Speaking with Yitzchok was a delight, as wasRead More →
After the success of April’s Seltzertopia pivot – from road show to online webinar – the good folks at New York Adventure Club have invited me back for a command performance. If reading about it here last week gave you a serious case of FOMO now’s your second chance toRead More →