The Event of the Season, of course! Brooklyn SeltzerFest 2025 celebrates everything related to (non-alcoholic) seltzer water and related effervescent topics, an event filled with vendors, activities, dynamic presenters, music, and exciting competitions. Brooklyn SeltzerFest is produced by the Brooklyn Seltzer Museum, a new non-profit cultural institution dedicated to preservingRead More →
Bud Light Seltzer? You got it. In 2020 watch for Anheuser-Busch’s latest play in the seltzer market, becoming their THIRD current entry in the hard seltzer space, along side Bon & Viv (for millennial women) and Natural Light (for bargain-seeking college students). But what most people forget is that BudRead More →
Why is seltzer having a moment? And where did seltzer come from? These questions and more are addressed in this great new journalistic video about seltzer (and great NOT just because I am featured in it, and helped them with their history, graphs, and image/video research). It is presented withRead More →
Well, this is not something I expected to see today! On January 22, 2018, Senator Chuck Schumer, on the floor of the Senate, declared the government shutdown over with glass of seltzer. “Thank you, Mr. President. Now, today, we drink seltzer. Today we enter the third day of the trumpRead More →
If you haven’t heard, there’s a new exhibit, by a San Francisco street artist who goes by the name fnnch, dedicated to paintings, ala Warhol, of cans of LaCroix seltzer. I CAN’t even. #fnnch #stencil #layers #greycocktails #fridaywiththeboys #andamiyra #nofilter A post shared by James P-N (@jamespn) on Jul 18,Read More →
As on-going research for my book, I track seltzer in the news. Who is drinking it? What are they drinking? Why, and with whom? The trends and highlights I observed I now package for you, my crew of seltzer lovers, as 2016: The Year in Seltzer. SELTZER IS STILL HOT (ANDRead More →
Today my family took my sister for her birthday to Hamilton’s Soda Fountain & Luncheonette, in Greenwich Village. The food is fantastic and cheap – old style luncheonette food at old fashioned prices (a hot dog for $2) – but the star is by far the soda fountain. Alex, theRead More →
My Hungarian contact, Kiss Imre, sent me this fanastic photo today. He wrote: “How do you like this fountain from GYŐR, the town where our ÁNYOS JEDLIK invented his soda making technology?” According to Wikipedia, he was a Hungarian inventor, engineer, physicist, and Benedictine priest. He is considered by HungariansRead More →
For some reason, the good folks at Polar Seltzer release some rather strange flavors to beat the heat. Last winter, as you might recall, we saw Eggnog, Candy Cane, Pumpkin Spice and Granny Smith Apple. This summer we are looking at: Minto Mojito, Ginger Lemonade, Pineapple Passionfruit, Pina Colada andRead More →
Today, March 15th, celebrate the 1st National Egg Cream Day the only way one should: with an egg cream! Learn more about places to observe the day, and more about the egg cream, here.Read More →
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