The Event of the Season, of course! Brooklyn SeltzerFest 2025 celebrates everything related to (non-alcoholic) seltzer water and related effervescent topics, an event filled with vendors, activities, dynamic presenters, music, and exciting competitions. Brooklyn SeltzerFest is produced by the Brooklyn Seltzer Museum, a new non-profit cultural institution dedicated to preservingRead More →
During the pandemic I heard from a number of entrepreneurial individuals in different countries outside the U.S. seeking advice on launching new lines of seltzer drinks. I always wish them well but never know who is going to make it out of the gate. I was excited to see thisRead More →
Boston Magazine’s new “The Plot to Destroy Your Favorite Seltzer” is fantastic long-form piece on seltzer today and the history of Spindrift, with some quotes from little-old-me.Read More →
Why is seltzer having a moment? And where did seltzer come from? These questions and more are addressed in this great new journalistic video about seltzer (and great NOT just because I am featured in it, and helped them with their history, graphs, and image/video research). It is presented withRead More →
Tell Me Something I Don’t Know is a lovely podcast from the Dubner-side of the incredible Freakonomics Team (Stephen J. Dubner, that is). Framed as a “new kind of game show,” Dubner gathers some guest hosts, a funny fact-checker, and then a group of people who know a lot aboutRead More →
Last week, after my brief but illustrious appearance on NPR’s All Things Considered, I found a lovely message waiting for me on Twitter: Now, if anyone knows me, they know my seltzer flavor of choice is… none. I make my own, with my old trusty Sodastream, and drink it straight.Read More →
If you haven’t heard, there’s a new exhibit, by a San Francisco street artist who goes by the name fnnch, dedicated to paintings, ala Warhol, of cans of LaCroix seltzer. I CAN’t even. #fnnch #stencil #layers #greycocktails #fridaywiththeboys #andamiyra #nofilter A post shared by James P-N (@jamespn) on Jul 18,Read More →
In August, 2010, I spent an afternoon driving around Brooklyn with one of the few remaining seltzer men left in New York City: Eli Miller. It was a remarkable experience. I traveled with Eli as research for Seltzertopia. What I experienced that day became a foundational experience for this project,Read More →
As on-going research for my book, I track seltzer in the news. Who is drinking it? What are they drinking? Why, and with whom? The trends and highlights I observed I now package for you, my crew of seltzer lovers, as 2016: The Year in Seltzer. SELTZER IS STILL HOT (ANDRead More →
I was in Pittsburgh for a work conference and took some time to call up John Seekings, the central figure throughout my seltzer book, to both meet him in person for the first time AND visit his seltzer works. It was a beautiful, hot summer day and I arrived atRead More →